Rooibos

Rooibos is the dried leaf-and-fine-stem product of Aspalathus linearis. Oxidized rooibos, green or unoxidized rooibos, milled material, industrial dust and blends are separate commercial products. A comparable record preserves botanical identity, protected geographic-origin basis where claimed, oxidized or green state, cut and sieve profile, leaf-to-stem presentation, white-stick and foreign-matter result, moisture, insects, residues, microbiology, sensory method and result, treatment history, intended use, retail or bulk packaging, processor and lot traceability, quantity, currency, Incoterm, destination, delivery window and information vintage.

Editorial evidence reviewedReviewed 2026-09-18Release 2026-09-19-batch-230
Market value
$72M
Producing countries tracked
4
Grading systems
1
Active supply risks
3
Trade corridors
3
Latest reviewed evidence

The European Union's registered Rooibos/Red Bush PDO applies to 100 percent pure dried leaves and stems of Aspalathus linearis from the defined South African area and separates oxidized material, with moisture below 10 percent, from green or unoxidized material, with moisture below 5 percent. South Africa's export standard separately sets a 1 percent foreign-matter ceiling, a 10 percent moisture ceiling, absence of Salmonella in 25 grams and absence of Escherichia coli in 1 gram, while requiring destination-specific residue compliance, packaging and traceability. These are identity, origin, export and safety references—not evidence that an offered lot conforms, that a geographic claim is authorized, or that a current physical price exists.

EU PDO oxidized Rooibos moisture ceiling
10
percent, product must be below · EU Implementing Regulation 2021/865
EU PDO green Rooibos moisture ceiling
5
percent, product must be below · EU Implementing Regulation 2021/865
South African export-standard foreign-matter ceiling
1
percent by mass, maximum · South African Rooibos export standard 1996-5
South African export-standard moisture ceiling
10
percent, maximum · South African Rooibos export standard 1996-5
South African export-standard Salmonella sample
25
grams, organisms required absent · South African Rooibos export standard 1996-5
South African export-standard total viable bacterial-count ceiling
300000
colony-forming units per gram, maximum · South African Rooibos export standard 1996-5
South African export-standard Escherichia coli sample
1
gram, organisms required absent · South African Rooibos export standard 1996-5
South African export-standard foreign-matter working sample
10
grams, minimum · South African Rooibos export standard 1996-5

Aspalathus linearis identity comes before the trade name

The EU PDO specification limits the protected Rooibos/Red Bush name to 100 percent pure dried leaves and stems of Aspalathus linearis cultivated or wild-harvested in its defined South African area. South Africa's export standard also defines rooibos through needle-like leaves and fine stems, while treating mixtures and industrial dust separately. Atlas retains botanical identity, origin claim, field or producer, processor, ingredient statement, batch and chain of custody instead of assuming every red herbal infusion is Rooibos.

Oxidized and green Rooibos are separate products

The PDO specification recognizes oxidized dried leaves and stems and green or unoxidized dried leaves and stems as distinct forms. Oxidized material may range from light brown or yellow to shiny brick red and can include lighter stem pieces; green material should show no browning or oxidation and may include reddish-brown fine stems and white woody pieces. Atlas does not merge observations across these forms and records oxidation state, color, processing and lot.

Cut grade, stems, white sticks and dust need measured definitions

Needle cut, coarse cut, fine cut, tea-bag cut and milled material are not interchangeable without a sieve or particle-size method. Lighter stems or white woody pieces can be part of the presentation, while foreign matter is material not derived from the rooibos plant. South Africa's export standard defines rooibos dust by passage through a 60-mesh sieve and excludes standalone dust from its rooibos definition. Atlas retains the agreed cut, sieve profile, leaf and stem presentation, white-stick allowance, foreign-matter method and result.

Moisture limits depend on product state and claim

The EU PDO specification sets moisture below 10 percent for oxidized Rooibos and below 5 percent for green or unoxidized Rooibos. South Africa's export standard applies a 10-percent ceiling within its export scope and references AOAC 925.19 with a maximum permissible determination deviation of 0.3 percentage point. Atlas records the product state, legal or buyer basis, sampling plan, method, result, uncertainty, test date and lot rather than transferring one moisture number across every form and destination.

Residue and microbiological evidence stays lot- and destination-specific

South Africa's export standard requires foreign matter no more than 1 percent by mass, Salmonella absent in a 25-gram sample, Escherichia coli absent in a 1-gram sample, no insects or insect parts and a total viable bacterial count no more than 300,000 colony-forming units per gram for rooibos and green rooibos. Importing-country residue limits apply when stricter. Atlas retains destination, applicable rule, laboratory, sampling, analytical method, detection limits, result, treatment or sterilization status and lot; a supplier statement is not substituted for the required evidence.

Geographic indication and export approval are separate evidence lanes

A PDO or other geographic-origin claim requires evidence that the product and supply chain fall within the protected specification. South Africa's export approval framework separately addresses quality, food safety, packaging, marking, traceability, sampling and inspection. Atlas records the exact claim, certifying or inspecting authority, certificate scope and status, operator or facility identifier, production and packing dates, package, lot and destination, and does not infer certification from a South African address or the word rooibos.

Packaging and intended use determine the evidence package

Retail packs, bulk containers, tea-bag material, blends and industrial dust have different presentation and control questions. South Africa's export standard requires clean, dry, intact packaging that protects against contamination and undesirable flavor or odor, plus true product description, net mass, origin, processing or packing date and operator traceability. Atlas retains package type and mass, liner and closure, intended beverage or industrial use, blend ingredients, storage, pallet and transport condition, processor and lot.

Identity and export standards do not establish a delivered Rooibos price

Botanical identity, PDO origin, moisture, microbiology, residues and packaging requirements do not establish current availability, lot conformity, transaction value or delivered cost. A physical estimate still needs permitted current observations for the exact oxidized or green product, cut, quality, certificate and lot; origin and processor; package and quantity; currency, Incoterm, load and destination points, delivery window, freight, duties and information vintage. Atlas withholds a physical estimate when those observations or usage rights are missing.

Questions procurement teams ask

Are oxidized and green Rooibos interchangeable?

No. They have different processing states, appearance and PDO moisture thresholds. Offers and evidence should identify the exact form and lot.

Do white sticks automatically mean foreign matter?

No. The PDO description allows lighter stem pieces in oxidized Rooibos and white woody pieces in green Rooibos. The agreed cut and stem presentation must remain separate from measured non-rooibos foreign matter.

Does a South African origin statement prove the Rooibos PDO claim?

No. A protected-origin claim needs evidence that the product, geographic area and supply chain satisfy the registered specification. A country address alone is insufficient.

Does a microbiology certificate prove residue compliance?

No. Microbiology and agrochemical residues are separate evidence lanes with different sampling, methods, limits and destination rules.

Which fields make Rooibos offers comparable?

Aspalathus linearis identity, protected-origin basis where claimed, oxidized or green state, cut and sieve profile, leaf-to-stem presentation, white sticks, foreign matter, moisture, insects, residues, microbiology, sensory method and result, treatment history, intended use, package, processor and lot traceability, quantity, currency, Incoterm, destination, delivery window and evidence date.

Sources and provenance

Figures retain their source, period and review date. Corroboration is not promoted to primary evidence.

Commission Implementing Regulation (EU) 2021/865 — registration of Rooibos/Red Bush as a protected designation of origin
European Commission / Official Journal of the European Union · Primary EU legal text defining the protected product, Aspalathus linearis identity, geographic area, oxidized and green forms and their moisture thresholds; it is not a certificate for an offered lot · accessed 2026-09-18
Export Standards and Requirements: Rooibos, Green Rooibos and Rooibos Mixtures
South Africa Department of Agriculture, Directorate Food Safety and Quality Assurance · Primary South African export standard covering product definitions, quality and microbiological limits, residues, packaging, marking, traceability, sampling and inspection; export scope does not prove a specific lot's approval · accessed 2026-09-18
Rooibos tea production guideline
South Africa Department of Agriculture · Primary government agronomic guide supporting Aspalathus linearis crop identity and production context; it is not a commercial grade, certificate or lot test · accessed 2026-09-18
Geographical indication applications — Rooibos draft regulation and minimum requirements
South Africa Department of Agriculture · Primary government publication page identifying the 2026 domestic GI materials as draft; draft status must not be represented as final registration or lot authorization · accessed 2026-09-18
Grading systems
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National and regional grading frameworks defining tradeable quality.
Producers
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Country-level production, share of global output, exporter/importer status.
Supply risks
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Active and seasonal supply-side risks — weather, disease, geopolitical, regulatory.
Documentation
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Required export and import documents per origin-destination corridor.